8 Awesome Tips for Choosing Images for Your Creative Business

Need the perfect image for your company's website or creative shop? With these 8 tips, it is easy to find the right image to match your brand.

9 min read

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Table of Contents

The choice of images for your creative business can be challenging. Whether you are choosing pictures for your website or showing off your products, you want to choose images that are both high quality and accurately reflect your brand.

To help you pick the correct photos for your creative business, here are a eight tips for choosing the right images for your online business:

1) Find High-Quality Images

High-quality images requires best product photography
Photo by Matthew Henry from Burst

When selecting images for your online business, it is important to choose images that are high quality and will evoke an emotional response. The right image can help you connect with your audience and leave a lasting impression.

But where will you find these high-quality images? You will need to decide whether to hire a professional photographer, take your own pictures, or utilize stock images.

Hire A Photographer

If you decide to hire a professional photographer, this will involve an upfront investment of both time and money. The results, however, will help you to create high-quality images which will benefit your brand.

By hiring a photographer, you are more likely to achieve the emotional impact you desire. Professional photography is usually more expensive than taking your own pictures or purchasing stock photography.

DYI Photos

Another option for choosing images for your creative business is to take your own photographs. Although it is relatively easy to accomplish, you will need to practice in order to improve the quality of your images.

The disadvantage of taking your own photos is that it takes a considerable amount of time to make them appear professional. In addition, you may need to invest in software programs, such as Photoshop, if you wish to create an image that suits your business needs.

Alternatively, you can also create fun and engaging images that can enable viewers to see important moments or turn day-to-day activities into exciting photographic opportunities.

Pro Tip: If you plan to take your own photos, make sure the lighting is good and you are using a quality digital camera. You can also try taking pictures outside on an overcast day or in front of a window with your normal lighting set up.

Stock Photos

Stock photographs may be a suitable option when you are in need of a large number of images for your online business. When shopping for stock photos for your creative business, consider photos with a natural look and feel and high resolution. Photos that do not appear posed are the most effective.

When using stock photography, you will want to do some research to discover who created the image, where you can find similar images, and the proper copyright information. Always ensure that you know what you are getting and that it can be used commercially before purchasing any stock photo.

Lastly, it is also important that you understand how a stock photo licensing agreement works before you purchase the image to use on your business website. By finding out this additional information, you can ensure that you never experience any problems with the image in the future.

2) Accurately Reflect Your Brand

When displaying product images, make sure you think about your company brand

Make sure that the images you choose for your online business correctly reflect your business. Select images that are consistent with the overall tone and style of your blog or website.

It is important that the images you include reflect your company's values and mission. However eye-catching the image may be, if it does not represent your company's values accurately, it will turn off current or potential customers.

Before using any picture on your website or blog, ensure that it is of high quality. Low-quality graphics can distract visitors and even jeopardize the reputation of your company.

Not All Images Are Created Equal

When choosing images for your online business, do not use the first picture that you come across. You will need to select the right image if it will be utilized for your main banner picture or for the entire background of your website.

Choosing the appropriate image requires considering many factors, including:

  • How is the image going to be used?
  • Who is your intended audience?
  • How do you want the image to make your audience feel?
  • What colors should you incorporate into your photographs to complement your overall design aesthetic?
  • Does this photograph complement the theme of my website?
  • What are your goals for this image?

Frequently, people find an image they like online and use it without doing any research. The process of selecting an image goes beyond simply seeing a picture that looks nice. Do not settle for an image that does not meet your objectives, your brand, or the correct emotional response. Instead, search until you find the graphic that accurately represents your company.

3) Displaying the Correct Images of People

When you use models in your product description, try to make it look realistic and use models that look like your audience

Before you use images of people, you want to ensure they are relevant to your audience. Ideally, if people are using your product or service, it should feel natural. It is possible to accomplish this by including photos of people who closely resemble your target audience.

Be careful when using a stock image because it may not achieve the goal you are intending. When you use stock images, people might be disturbed by the unrealistic nature of the image and may be distracted from the purpose of their visit. An image featuring a perfect-looking model wearing your product or using your service will not generate business. Instead, it would serve as a deterrent for people who cannot identify with the image.

4) Be Consistent With Images

Make sure your images are consistent with your website, shop, business and brand

Consistency is key when choosing images for your website. It will make your website more familiar to your customers and will enable them to navigate it more easily.

When selecting images for your site, be sure they relate to the topic and reflect a professional image. Your website should be recognizable to your customers, so choose images that use the same colors, correspond to your theme, and evoke the correct emotions.

When you are selling products on your website or in a marketplace, you should also ensure that your images are consistent. This will make it easier for your customers to identify your products because they will have the same look and feel.

Before publishing your images, organize your images together to ensure uniformity and consistency.

Pro Tip: When you find the perfect images for your website, you may also wish to incorporate them into all of your marketing materials, in order to create a unified design, as well as ensuring that they match your color palette.

5) Be Aware of Your Audience's Preferences

Effective sell product with images that show what your audience wants to see

The most important consideration when developing an online business is to impress your target audience. Taking the time to imagine yourself in the position of your prospective client will help you find the right images. There are a couple of things you can do to help determine your audience's preferences.

To begin, you should ask yourself: "Who is my target audience and what are their interests?" Another question to ask yourself: "What kinds of imagery does my target audience like or dislike?" You can answer these questions by recalling what types of images you liked and disliked when performing your competitive analysis.

Another way to discover what images your viewers will find appealing is to observe your customers' interactions with your content. Having a specific niche makes it easier to determine what type of imagery will be most effective for them. Even if you do not, examine the pages that are visited more frequently and analyze what makes that page perform better than others.

6) Add Multiple Images Using Different Views

Product images should have multiple images that show different views to be effective
Photo by Liza Summer from Pexels

It is difficult to sell products with only one image. By creating multiple images of the same product, you will likely see a higher conversion rate.

Here are a few examples of how to use multiple images:

  • Use closeup shots
  • Use different angles or sides of the product
  • Show different views of the product
  • Offer a 360 degree view of the product
  • Use before/after images or videos - For products that can't be demonstrated "in use", showing the before/after is a great way to illustrate how your product can save the consumer time and money.

There are a number of reasons why you should use multiple images. First, your customers want to know everything they can about your product before they purchase it. Providing a detailed view of the product will not only give the customer a good understanding of what they are purchasing, but also make them feel that you are trustworthy because you are willing to show the product in detail.

One of the biggest expenses for an online business involves shipping costs. By showing your target audience your product, you reduce the number of returns you will receive. If your customers have the option of seeing the entire product from every angle, you will be able to save both time and money.

Lastly, when you use multiple images, it gives your visitors the option to choose which image they wish to share on social media or when writing a review. Providing them the opportunity to choose an image will not only benefit them, but you can also use this information to determine what type of image your customers prefer.

7) Be Unique

Stand out from your competition by using unique product images
Photo by cottonbro from Pexels

Your online business will benefit from the use of unique images that will help you stand out from the competition. For this purpose, you may take your own photos or utilize stock or creative commons images.

Creating your own graphics is another great option for finding unique images. This is an excellent way to illustrate your brand's personal style and personality. Even if you are not artistically inclined, there are a variety of online tools and resources that can assist you in creating beautiful graphics.

Regardless of the route you choose, be sure to carefully select the images that correspond with your brand's message and vision. You have a reason for starting your creative business, so your images should also be highly creative and unique.

8)  Edit Your Images

Before placing your product images on the web, make sure the image is the correct size to avoid customer confusion and delays in page loading

Though this last tip does not directly pertain to choosing an image, it is no less important. Once you have your images, it is important to edit your photos. Editing your image means image optimization.

The goal of image optimization is to reduce the file size of your images as much as possible without compromising the quality of the image. Image optimization reduces image size, compresses images, and speeds up loading times.

9) Start Picking Your Images

Following the tips and tricks listed above, you can select the best images for your creative business. Choose high-quality images that accurately represent your brand, include the correct portrait of people, maintain consistency, be aware of your audience's preferences, and include multiple images from different perspectives. You also want to edit your images so they look the best for your website or creative shop.

By carefully considering and implementing these suggestions, you can create a website that promotes your business and sets you apart from your competitors.

Now that you are getting the hang on picking the best images for your business, it is time to decide the perfect color palette, as well as the best fonts that will complement your images.

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